..and the beginning of my career when a major Finnish business magazine Fakta wanted to write an article about my business styling services. I was part of a well-known team led by the famous makeup artist, Raili Hulkkonen. For the article and the photoshoot I arranged two business models one female and one male and will feature the lady model here.

Featured here is Carita Orlando who at the time in 2012 was running her own successful accountancy company. She is also a very active politician something that needed to be taken into account when creating her overall style and the content of her wardrobe. Before the style brush up this beautiful 40yrs old was wearing too mature business outfits that aged her with their style, materials and colors. I met her at her home, revised her outfits and determined the right colors that would bring out her beauty, and off we went for shopping together.

The Women Entrepreneurs of Finland

Her color scheme changed completely. She needed more yellow-based color shades to enhance her own beautiful colorings and to soften her overall image. I wanted to introduce her new easy-care materials and quality materials to last her a long time, and I especially wanted to bring out her natural beauty, her fabulous body shape and her cheerful personality.

My famous team did the rest: the makeup, hair and photography.

This was right in the beginning of my business styling career and all the principals of styling a client remain the same.

Nowadays Carita runs The Women Entrepreneurs of Finland.



Over the years I have created new business styles to number of lawyers and have been educating groups of them around Finland. Styling a lawyer, solicitor, barrister, counselor or attorney, it all depends on her job and her clientele.

This wonderful lady in the above pictures has been my client for many years. She is a very popular civil law lawyer, popular because she is an expert in her field but also has her heart in place. Her clients in distress need expert help, business tlc and understanding. In her case I wanted to bring out her caring personality but still wanted to keep it business as well. I did this by adding quality to materials, to garments and to choosing fashion brands that offer all those qualities under their make.

Civil Law Lawyer, Rihtniemi Law

We managed this well because when she was attending one business event, the managing director of BusinessFM radio station paid attention to her style and she was invited to do a series of live presentations in the radio.

Never underestimate the power of style & image.

I have had hundreds of private clients over the 11 years in business but on a normal day going I only take photos for my client’s own use. This business requires discretion and total confidentiality. A style is always a very personal and delicate issue and no matter what standing or profession the client has, each one of them, each one of you, will be taken cared of with utmost genuine care and confidence.



“Very efficient and truly professional styling services. I am totally taken by surprise how easily you found just the right kind of style for me. Thank you!”


“Thank you for analyzing my business style and for taking me out shopping. You are a true professional! It was fantastic to find well-fitting and good quality clothing with such an ease. The all-inclusive summary that you sent afterwards by email covered it all. Thank you for your great services.”


“With your professional help, I am discovering a diamond in me!”


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